Our Story

Great brands tell their own stories. Here’s ours.

We are Novaston – an independent real estate, asset and property platform, founded in 2013, as a company with seven employees. We continued our journey, we developed, we grew, and today Novaston covers the following: asset and property management, project and facility management and marketing, PR and digital management in the office and retail sectors, with more than 65 employees overall. Our core business is focused on three pillars: office, retail and logistics. We are specialized in all this fields, not only in Serbia, but wider.


We are excited to introduce what is new in our company


We take full responsibility across our integrated services in THE FIELD OF OFFICE, RETAIL AND LOGISTICS SECTORS IN order to maximize the value of properties under our management


Teamwork is the heart of any great achievement.

The members of our team are professionals with extensive domestic and international experience, who have managed and maintained some of the most prominent projects in the Balkan region. They provide a distinctive blend of international best practice, know-how and in-depth understanding of the local market specifics in all these fields.

Mia Zečević


Trained for center manager position and focused on property management for retail assets in ECE Project Management Gmbh. Former Head of Marketing, Sales and Commercialization of USCE SC, where she was responsible for all marketing and sales activities. Before ECE, she was a project manager for MK Mountain Resort (part of MK Group) where she managed and operated 48,000m2 of 4-star hotel chains in a ski resort Kopaonik. She also worked at the biggest Serbian brokerage company, M&V Investments, where she analyzed local and international stock exchange markets.

Igor Vojnović

Partner and Novaston Project Management Director

Experience: An Architect with an extensive experience in operations, project and facility management.
Specialties: project and facility management, planning and budgeting

Vladimir Madžarac


Experience: International investment fund, construction development and asset management expert with financial expertise background with more than 20 years in fields of energy, construction, food and real estate. Founder and owner of several companies, and in last 3 years actively developing new strategic investment projects in Croatia in sectors of real estate residential - business, and retail.
Specialties: construction development and asset management expert

Iskra Popović

Executive Marketing director

Experience: Managing retail concepts form opening, repositioning, and overall brand communication for various shopping centers and retail parks.
Specialties: marketing in retail, brand strategy, integrated marketing

Aleksandra Kožul

Communication Director, External, Internal and Digital

Experience: Public Relations Advisor for the Deputy Prime Minister for European Integration in the Government of the Republic of Serbia, PR Manager, journalist and web editor in various companies
Specialties: public relations, marketing in retail, CSR, corporate communications, internal communication, social media

Stefan Brnjada


Experience: financial operations within the private family company, he joined the NOVASTON at the early begginings, where he gained a specific and unique experience in retail industry.
Specialties: managing the processes within the retail sector


Our clients are our greatest asset. For us, the most important assignment is to meet their needs and exceed their expectations


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