Without solidarity there is no trust, cooperation without solidarity actually means interest

Irena Laketa

In times of crisis and crisis situations, we can see who we can rely on, who will really help us and who we can count on. We spoke with Irena Laketa, entrepreneur, CEO of SKIPAD OOH provider, about why this is so and what is the strength of solidarity.

Solidarity is something that as if we are now trying to awaken in people, what has led us to it?
It is this changed humanity in society, people driven by interest. Socialising is one thing – work is something else. Just so I don't feel obligated... The advent of new service activities has made many lives easier. Facilitating – perhaps alienating – probably, but one thing is sure – the disappearance of true friendships and human kindness, as well as of humanity, selflessness, generosity and empathy. This is quite devastating. It is that empathy that we do not have, and now we see, individuals who seem to have no sense of being part of society allow themselves to break self-isolation and endanger the health and life of others. Some individuals, by purchasing enormous amounts of something that is currently necessary for everyone, deprive others of their ability to preserve their health. These same individuals do not realise that if they do not feel part of society, it does not mean that they will not feel the consequences of their attitude. Due to this lack of solidarity, the epidemic itself will last longer, the consequences for all of us will be greater in all segments. That individual will not be able to avoid the health of this society, the economy, the mental state, the consequences for everyone. The sooner they get the awareness of solidarity back in their minds, the sooner they will have a more normal life.

Who do you think should initiate solidarity in a crisis?
Entrepreneurs, leaders, at least one person in each family, they immediately need to show something called crisis management. Their overriding goal is not to allow their environment to turn their focus into waiting until the problem is gone, but to do everything together to make the sole focus of overcoming the consequences of the problem and counteracting the immediate effects of the problem. Fighting, never giving up. All of them, the leaders of their groups, find a way to help each other through mutual solidarity.

What do you think is what awaits those who do not fight?
Someone else's fight, that they will later criticise that it could have been better.
As far as I can see, they are waiting for assets, not realising that the asset is in all of us. Our pooled and exchanged resources are a much larger and stronger asset. One company doesn’t make the whole economy, everyone knows it. So why don't companies get closer? They should start sharing the assets.

What do you consider to be the main resource of every company?
The company is like a human. The main resources are organs and body parts. Man needs food, that's money in the company. This is now a situation where companies, because they want to preserve food, are ready to give up some organs or parts of their bodies. This is what will lead to disabled companies. The brain has to suggest that the organs engage the body parts and go hunting. When they find food, they eat it. This does not satiate them, but they find a way to produce food as soon as possible. Everyone who is the leader of a team of people, if they are their true leader and in difficult situations, should view their team of people as the most important asset.
But this is just the beginning of the fight for man, company. One man has his own life span, if we want humanity, or the economy, we need society, companies that are in solidarity.

What would be your message to entrepreneurs as well as anyone who makes up this society?
Sharing is caring, well-being, sharing, let's not become isolated from everything because of isolation.

CAN WE SHARE OUR ASSETS WITH THOSE WHO NEED THEM? LET'S JUST RECALL, WHEN WE WERE KIDS, IMAGINE THAT YOU WERE THE ONLY ONE TO HAVE A BALL THAT DAY IN THE PARK. WOULD YOU, FOR EXAMPLE, SPEND THE DAY JUST SITTING ON IT? THROWING IT UPWARDS AND CATCHING IT? THERE ARE OTHER CHILDREN THEREE. THEY SEE YOU HAVE A BALL, BUT THEY FEEL UNCONFORTABLE ASKING FOR IT. MAYBE THAT DAY, YOU DON'T KNOW ANY OF THOSE KIDS.
THEN WE WERE KIDS, WE LOVED THE GAME. NOT THE BALL. THIS BALL WAS SHARED IN THE GAME. THERE WAS NO NEED FOR SOMEONE TO SAY IT. WE LOVED THE GAME A LOT. ACTUALLY, WE LOVED THE OUR COMMON HAPPINESS. HOW MANY OF YOU ARE ACTUALLY READY TO TRY TO HELP ALL OF US. LET US KNOW AS SOON AS POSSIBLE AND LET’S ORGANISE OUR TOMORROW.

X
Cookies Disclaimer

Novaston Group may use cookies in order to help us understand your needs and provide you with a better user experience. You may prevent the setting of cookies through our website by changing settings of your Internet browser.